“Could be better”


Three words that open the door for insight, understanding, and improvement.

Gratitude isn’t in question. Neither is acceptance of the situation. It’s not unpatriotic or disloyal to talk about how something could be improved. Instead, when we care enough to say, “could be better,” we’re putting ourselves on the hook to create. You need to care enough to describe an improvement.

Because once you’ve announced how something can be better, you get the chance to show that it can be done.

~Seth Godin

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