“Could be better”

Three words that open the door for insight, understanding, and improvement.

Gratitude isn’t in question. Neither is acceptance of the situation. It’s not unpatriotic or disloyal to talk about how something could be improved. Instead, when we care enough to say, “could be better,” we’re putting ourselves on the hook to create. You need to care enough to describe an improvement.

Because once you’ve announced how something can be better, you get the chance to show that it can be done.

~Seth Godin

The Work: Knowing Your Art

The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.

Someone can always do your job a little better or faster or cheaper than you can.

The job might be difficult, it might require skill, but it’s a job.

Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

I call the process of doing your art ‘the work.’ It’s possible to have a job and do the work, too. In fact, that’s how you become a linchpin.

The job is not the work.
― Seth Godin

Finishing Well

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If you start a book, you will do better if you have a plan for finishing your book.

If you take the time and spend the money to go to college, it’s worth considering graduating as well.

Aretha Franklin died without a clearly stated will. As a result, her heirs will waste time, money and frustration, because Franklin was both naive (a will doesn’t make it more likely that you will die) and selfish.

If you’re born, it pays to plan on dying.

Every year, millions of people needlessly suffer in old age because they didn’t spend twenty minutes on a health care proxy.

If you’re going to take a job, everyone will benefit if you think about how you’re going to leave that job.

And if you start a company, you should realize that you’re probably going to either sell it or fold it one day, and neither has to be a catastrophe or a failure.

Beginning is magical. So is finishing. We can embrace both.

~Seth Godin